Systems at Scale.
Products at Speed.

We bridge the gap between hyper-scale distributed systems and rapid, AI-native product development.

Agency & Judgment.

In an era of abundant intelligence, agency is scarce.

We apply architectural judgment to build systems that survive success and tools that amplify human potential. Whether optimizing for 200ms latency at global scale or defining a completely new AI product category, we bring a Principal’s perspective to every line of code.

Battle-Tested Scale

Architecting global systems and solving deep domain complexity. We bring the discipline of big tech to your hardest problems.

200M+ Users
Distributed Systems
Complex Algorithms

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Cognitive Tools

Building next-gen apps that restore agency in the Age of AI.

AI-Native
Premium UX
Swift Ecosystem

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The Craft of Code

Sharing the architectural judgment and patterns behind our work. From distributed systems to AI engineering.

Architecture
Go Patterns
AI Engineering

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Principal-Led.

Led by Hal Wang, a Strategic Technologist who bridges the gap between hyper-scale engineering and product innovation. Drawing on experience building engines for TikTok and Venatus, he partners with visionary leaders to reimagine what is buildable in the age of AI.

Meet the Principal